Feeds:
Posts
Comments

PR/Marketing Podcasts

Tag Your Friends as Personalities on Facebook & MySpace

  • While listening to the podcast from The Creative Career: The Nine Personality Types – Differing Personalities at Work I learned the 9 personality types that someone can encounter while at work.
    • The Perfectionist: motivated to make improvements
    • The Helper: motivated to meet other people’s needs
    • The Achiever: motivated to attain a successful image
    • The Romantic: motivated to express individuality
    • The Observer: motivated to acquire knowledge
    • The Questioner: motivated to reduce risk
    • The Adventurer: motivated to explore possibilities
    • The Asserter: motivated to set clear boundaries
    • The Peace Seeker: motivated to maintain inner calm
  • After listening to this podcast I have discovered that I am a mixture of the achiever, helper, perfectionist, and the peace seeker personality.  I am constantly trying to help others achieve their goals and I am always determined to not let anyone stand in the way of achieving my own goals.  People say that I am a perfectionist, and I completely agree with them.  It drives me crazy if something isn’t perfect. 
  • I think that listening to podcasts are important for not only students but also for PR practitioners because it allows you to learn something new about a certain topic.  It is a way to keep in touch and up-to-date with things that are important in the PR world.

Social Media News Release

  • What is exactly is a social media news release?!?!  A social media news release takes advantage of linking,multimedia and social media capabilities of the Web to make releases more reader-friendly and useful.   A PR Professional should consider using a social media news release instead of a “regular” news release when they are wanting their news releases to be more reader friendly.  For example, allowing the audience to put in their own input, have links to other similar sites, and making the news release look better for the eyes.
  • If you’d like to learn more about Social Media News Releases visit these sites:

  • While participating in the NewsU Course: Five Steps to MultiMedia Storytelling I learned:
    • Identify the elements in a multimedia story.
    • Learn which stories are suitable for multimedia.
    • How to sketch a concept for a story.
    • Identify the proper tools to gather content for a story.
  • I was surprised to learn that I was pretty good at identifying which tools were proper to gather content for a story. 
  • I would like to learn how to properly sketch a concept for a story because when I took the course I quickly realized that I wasn’t the best at sketching a concept for a story.  I don’t want to have to be worried about  not being able to properly sketch a story when I have a job.  I want to be able to be confident in my writing and grammar skills when I have a job.  I want to be the person that my boss comes to when they need a story to be properly written.
  • 10 Ways that PR People Drive Journalists Crazy:
    • 1. PR people tend to use excessive hype in writings, journalists consider it to be poorly written. PR people could change their use of words to try to accommodate the journalist style.
    • 2. Miscommunication. When the PR professional thinks that they are supposed to do one thing and in reality they were asked to do something completely different. This could lead to problems because if the journalist expects something and then gets a completely different thing it could get them in trouble by someone higher up.
    • 3. Not meeting deadlines. PR professionals need to make sure that they know when things are due or need to be submitted. Get work done in advance so you don’t have to worry about being on time with your work. It does not look good on the PR person but also makes the journalist look bad if they have a deadline to meet.
    • 4. Not doing the necessary homework. PR people need to do research prior to writing a story. They need to know exactly what they are talking about and have sources to back up the writing. Without doing the homework can lead to a not so good story.
    • 5. Making mistakes in the writing, using nonfactual information. PR people need to go over work when complete to make sure that there are no errors. They also need to stick to the facts to be able to get along with journalists.
    • 6. Repeated calls and follow ups from PR professionals. PR people can overdo it with the follow up calls. They should call once to make sure that the information was received and then leave it alone. Too pushy could ruin chances in the future.
    • 7. PR professionals calling the journalist about something that was not published. When something that the PR person thought was going to be published and was not, the PR person should not call the journalist to figure out why. If it was not published there was a reason and just because you call does not mean it will be published.
    • 8. Attach the attachments. When a document is made and has attachments then the PR person needs to make sure that everything is together and sent out properly. You would not want to send one piece and forget the others that accompany it.
    • 9. Sending invites. PR professionals going beyond there job and actually inviting specifics to press conferences and events that the journalists are in charge of arranging.
    • 10. Lack of sources. PR professionals do not give the journalists enough information that backs up the story. They need to give the sources and have the sources be reliable.

NewsU The Lead Lab

  • While participating in the NewsU The Lead Lab I learned:
    • How to write a lead
    • Learned about the common myths of leads
    • How to find leads in today’s newspaper
  • I was surprised to learn just how easy it is to find a lead in today’s newspaper.  I also learned how important it is to be able to write a good lead for a story.  Without a good solid lead it would be hard for people to be able to want to read your story without knowing what it was about.
  • I would like to learn more about writing a proper lead.  I want to practice writing more leads so that when I am required to write one for my future career I won’t be scared, instead I’ll be confident in my writing skills.

NewsU Cleaning Your Copy

  • While participating in the NewsU Cleaning Your Copy I learned:
    • How to identify and solve grammatical problems in your copy.
    • Use AP style correctly for addresses, age, and numbers.
    • How to correct common punctuation errors.
    • How to correctly spell words.
  • I was surprised to discover just how common AP errors and punctuation mistakes occur during my writing.  I have never been taught that correct way to write in AP format until this class.  I am grateful and so are my teachers that I have finally been able to identify what is right and wrong when it comes to AP. 
  • I would love to know more about the most common misspelled words.  I bet people misspell words a lot more than they usually do to spell check.  I know that my 9-year-old cousin was told me one of his teacher’s that he didn’t need to know proper grammar because he would always have spell check to double-check his writing.  I was stunned by this.  I cannot believe that a teacher who is supposed to be teaching our youth is telling them not to worry about grammar or spelling mistakes.

 

  • I am sure you all have heard that the show Extreme Makeover: Home Edition came to Savannah, Georgia last week to present the Simpson family with not only a new home but also a new car and a new way of life.  Hard to believe that this was all done within a week, thanks to J.T. Turner Construction and all of the volunteers that offered their time.   Carmen and Jim Simpson have three children; one who is two years old was born with a rare disease.  The Simpson family decided that their charity of choice would be the Ronald McDonald House.  On November 18th Ty Pennington shouted “move that bus!” so that he could present the Simpson family with the biggest surprise of their lives.  I was one of the lucky volunteers to help the Extreme Makeover: Home Edition achieve their goal.  I enjoyed every minute of being able to give back to such an amazing family.  I cannot wait to see the episode air on television in the upcoming months.